Narrowcasting using digital screen networks can be a valuable method of distributing information quickly and efficiently throughout an organization. Narrowcasting in public places is a growing trend in advertising. The concept means delivering highly targeted and customized messages to audiences in public locations at scheduled times using digital signage systems: Plasma Monitors, LCD Monitors, and CRT Monitors, Projection Displays, Kiosks. In order to understand digital signage systems, we must know what goes by the name digital sign? A DIGITAL SIGN is a display device which is used as an in-store sign to present constantly changing content; computer generated and full motion video, photo-realistic graphics, text, and animation. It is a dynamic display medium as opposed to static billboards and posters. DIGITAL SIGNAGE SYSTEMS are a network of digital signs, which can be controlled remotely from anywhere in the world using a central workstation. Through Narrowcasting, the display devices, which range from small monitor screens to wallboards and electronic billboards, can be controlled from one location. This will help usher in a new era in office premises - when a visitor enters the room, he or she can view a personalized message in a plasma screen at the reception, for example. An Easy Edit Template can be installed so that the receptionist can easily handle it properly. Narrowcast software and hardware varies quite a bit, with many companies taking very different approaches to this task. As compared to broadcasting, where each location gets the same content, narrowcasting ensures that the content is timely and relevant to its intended audience. Narrowcasting networks can be a marketer's dream, since they allow for real-time marketing experiments and the immediate distribution of new advertising messages. Given this common feature set, some products are designed to run on regular PC hardware, while others rely upon proprietary media players or other specialized AV equipment. Through Internal Corporate communications, we can be able to interact with each and every part of our company in a systematic manner with the help of reception TV, PowerPoint presentations, Staff messages, etc. And all this can be regulated from one place. So it is high time that we should avail ourselves of a digital signage system to ensure the corporate message reaches our intended target audience. |
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