Want to know one of the best things you can do to make your Internet marketing promotions pull money left and right, even amongst stiff competition and hyper skepticism? It's simple: Instead of using the typical 30, 60 or 90 day guarantee for your products, use a lifetime guarantee. In other words, if people dont like the product, let them return it at any time during their lives, no questions asked. This is especially effective if you are in a crowded market or a market where marketers have a bad reputation (such as diet or Internet marketing for example). And even if you aren't in a skeptical market, if you want to cut through the noise and shouting in any market youve got to have a good, strong guarantee. That way people will be way more likely to give you a chance. You are basically taking all the pressure off of them. You're showing them what an upstanding person you are. That you back your product all the way. That you aren't in a hurry to just take their money and run like so many others. Look, I know this sounds sort of radical, but it works. And the reason it works is because, unless you have a terrible product, the only people who are going to return it anyway are those who intended to return it when they bought it. Try it yourself and see. Take something you are selling right now and change the guarantee from whatever it is now to a lifetime guarantee. They can return it at any time, in any condition. I'd be willing to bet your sales and profits go up. And in most cases, your refunds will actually go down, since people won't obsess over how much time they have to return it, and will probably forget about it altogether. |
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