In the Internet Marketing industry emailing is a somewhat large part of communicating with potential subscribers, current subscribers and the procurement of potential sales. Arguably the most important part of these emails is the subject or headline. The headline is what the receiver sees first and either arouses or dissuades interest. The arousal of interest is obviously the optimal choice. So how do you arouse interest from a headline? Well, this can be tricky. First you want to put yourself in the readers shoes. You need to focus on the greatest benefit your product or service supplies. Heres an example: My articles are the best you have ever seen. Anyone who wants information on Internet Marketing will not be able to decipher that from this headline and will go on to the next e-mail. Now if your headline read: Get the latest on Internet Marketing from a published source, guaranteed! See the difference? Gets your attention doesnt it? Another thing to realize when writing headlines is that individuals are not buying what you are selling; they are buying what it can do for them. They need to know that your product can help them and not that they are just buying another product that promises this or that. Lead them to the greener pastures of your sales copy! By now you may be thinking that headlines can be tough to write. Well you right, but just remember to put yourself in the readers shoes. Think about the multiple headlines that you pass over and the ones you click on. Remember what aroused your interest, what you felt when you read it and parlay that emotion, intensity and arousal into your headlines. Always remember, it does not matter how good your sales copy, product or service is if you cannot get the reader to open the email to see it! |
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