Creating a website for your business is easy but bringing visitors to the site is difficult. Too many business owners try too hard to get their site listed in search results for highly competitive keywords such as "business." Sure, over 1 million people search that word every month but there are over 1 billion websites that compete for that keyword. Sometimes it is just better to focus on a few dozen sets of keywords that have relatively little competition than to make a splash with one big keyword. So here is a sample list of 25 keywords that receive hundreds of searches each month but have relatively little competition. Getting these onto page one of search results with Google, Yahoo, MSN, AOL, and Ask Jeeves should take less work than the more popular keywords. Here is my sample list of keywords, in no particular order: 1. Sexy business woman: If this works for your site, great! Many men use the internet to search for pictures of women. Variations of this could include "nude business girls" or "naked business women." But be careful in drawing the wrong audience to your site. 2. Corporate sales lead: Great for sales prospecting companies that provide services such as sales lists or marketing lists. 3. Marquee widget: A widget is a hypothetical manufactured article but people still search for these. 4. Entrepreneurship skill: So many people want to start their own business and are researching anything to do with entrepreneurship. 5. Sales job opportunity: May be good to target in the springtime when kids are graduating from college and looking for jobs. 6. Free business proposal: Use the word "free" in any mix of words and the number of searchers increases. Everybody wants something for free (free money, maybe?) 7. Low Cost Advertising: A variation of "free" is "low cost." 8. Early stage venture capital: For those searchers looking for business capital. 9. B2B and B2C marketing tool: Business owners are always looking for ways to market their businesses. That's one of the reasons that books such as "Guerrilla Marketing" are so popular. 10. Business Connections: A good alternative for "business networking." 11. Good business start up: For the lazy searchers that can't come up with their own ideas for a business start up; they want others to tell them what a good start up would be. 12. Finance and banking: Take either of these two on its own and there is just way to much competition, but put them together and you got a chance. 13. Money market interest rate: More words that don't have a shot on their own. 14. Professional business attire: A good search for people that are preparing for a job interview. 15. Business networking tool: Business networking on its own is too competitive. But add another word such as "tool" to any competitive keyword and your results will be vastly improved. 16. Sales management resource: Sales management is too competitive. Once again, just add another word and the competition really decreases. 17. Customer service quote: I dont know what this is but people still search it. I've heard of car insurance quote and mortgage rate quote, but not customer service quote. 18. Best small business: We all know that the best small business is one that is profitable, but who knows what else well find if we search for "best small business." 19. Bad business ethics: This must have seen a jump during the highly publicized Enron scandal. 20. Business opportunity for women: A variation of this might be "business opportunity for the elderly" 21. Human resource job search: Job searching is always popular; just look at the success of Monster.com. 22. Consumer spending: Of course people are searching for this; everybody wants your money! 23. Money making secret: If their really was a secret, could the answer be found through a Google search? It cant be that easy. 24. Strategic marketing consultant: I sure hope these consultants that charge exorbitant fees have strategies. 25. Free business sales lead: More free stuff! Adding location specific words to your keywords also helps. Location specific words would include countries and cities such as U.S.A., Canada, New York, Chicago, Toronto, Montreal, Dallas, Sacramento, Denver, Portland, Vancouver, Cleveland, and Seattle. Of course, you must choose the right keyword mix that your target market is searching for. It would be useless to focus on people searching for "business sex" if your website is about trade shows, for example. If your visitors dont find what theyre looking for they will quickly move on. |
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