Hi everybody. Last week I went over the pros and cons of using pay per click advertising. Today I will go over the pros and cons for of going with an SEO Firm.
The first thing you need to look at is how much demand there is for your product/service. You can go to overture and use their keyword tools or you can go to my companies website and use our tools. We get a live feed from wordtracker for keyword counts and from overture for the PPC bids. If their is a large demand for your product then pat your self on the back for choosing a good business to get into. Now what you need to look at is your conversion rate for your site. What I'm talking about is the percentage of people that go to your site and actually become a customer/client. Then what you need to look at is the average conversion for your keywords. That's the amount of traffic you could expect getting to your site for each keyword if your site is in the top 10. Now that you've done this you just need to see if the increased income of getting this traffic to your site justifies hiring an SEO Firm to work on your site.
In some industries you can't go wrong. A few examples would be real estate, mortgages, lawyers and law firms, plastic surgeons, and laser eye surgeons. There is a huge demand for these services and if you get a couple of extra sales every month then the money you would make would more than offset the cost of going the SEO route. Other businesses need to really look at what they can expect to get out of having this service.
If you need help figuring out if SEO is for you I am more than willing to do a full site analysis to see if you would benifit from SEO or not but with the tools on our website and a calculator you should be able to get an idea if this would work for you. |
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