How do you get links to your web site? When you ask another web site to place your link on their site, it's like asking them to do business with you. If your link is not worth trading in the subject of their business, then don't even bother requesting a link trade with them. Links are one of the most valuable commodities on the web today. Search engines back links as credit to your site from another site. The more quality back links pointing to your web site the more likely the search engines will see your information as valuable to their customers searching the internet. Requesting link trades has become some what of an art to most web experts. The company you request a link from needs to know what's in it for them. Is it going to be beneficial to have their link on your site. Will it bring them added traffic. You also need to be aware of the benefits of a link exchange. Are they going to let you put a quality text link on their site with your keywords and subject information in it? There is no point in putting a link on a site that won't get any recognition. There is a standard rule in search engine indexing that you should have less than 50 text links on one web page. When adding a link to another site, request where your link will go. It is also known that the link should not be placed on a site more than three sub-folders back in the site. Look for quality link partners and make a case for the benefits of their link being on your site. Do a search for add url "subject" in Google. You will find many web sites have a link page where you can request a link exchange directly through their web site. Add the Google tool bar and Alexa tool bar to your internet browser, then when you visit their site you will see their page rank. Page rank gives you a good idea of how the search engines view their site. An easy way to have a new or non-existent site indexed quickly by Yahoo, Google, and MSN is to get on a web site with a page rank of 3 or higher. Being on a home page of a site with a rank of 3 or greater will allow your web site to be indexed almost immediately. A page rank 5 or greater is indexed at least once a day and many several times a day for new content. If your link is on a high ranking web site home page you will surely be indexed immediately. DO research on your competition by searching the keywords you use. Go to linkpopularity.com and type in their url. You will see the back links pointing to their site indexed by Yahoo, Google, and MSN. Request link trades with the companies listed in the search results. Remember to explain the benefit they will receive when adding their link to your site. Another way to get great back links is to have great unique content. Write original articles that emphasize the subject of your service of expertise. If you are not a writer, you can higher a freelancer for next to nothing to write the articles for you. Freelance article writers charge an average of 3-10 dollars an article and most contain 300-500 words specific to the keywords your web site is competing to be indexed with. Once the articles are written, you can submit them through article submissions services like Ezine and GoArticle. Make sure you put your web site link at the bottom of your articles before submitting as they are only beneficial to you if they point to your site once published. Press releases are another great source of back link production as they can be picked up by thousands of journalist and used on many news sites around the world. The same technique applies to press releases as to article writing. Make sure they are written for quick pick up and indexing and have your web site url at the bottom with your company information. Above all make sure your web site is optimized for indexing, as having many back links are great but if you don't have the right meta tags, keywords, and content available for the search engines when they come crawling your site, you may have well not even built the site in the first place. Good luck and Happy link trading! |
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