Note: If you are NOT intending to have a really successfull and effective website, please close this window right now! But if you're at all serious about being a part of the Internet, then it is essential that you carefully consider this article... Before going further with the web design plan, you have to take into consideration two main issues: 1) "Why should someone visit my website?" This is the most important issue you should take into account before designing your website. I'll give you an example, there is this entrepreneur... John. He owns a business, he makes money from selling gardening tools. John has lots of "coming-back" clients because his products are of top quality, cheaper than other competitors' and from time to time he makes big discounts. One day he thought it would be a good ideea to keep in touch with his customers using a website, on the Internet. And guess what!? It worked! Now John has more control of his clients, he constantly makes them new offers, and most important... his earnings are huge because his website is easy to find. This small change improved the relationship with his clients and on top of that, brought new customers from "outside". The result: John quickly found out that people are into gardening more than he could ever imagine! :-) That's why you should ask yourself, "Why should someone visit my website?". The next issue I'll bring into discussion is : 2) "What kind of products or services am I offering?" Yes, it's a simple question but it has a shocking influence over your website. Think... If John is selling gardening tools, would he ask for a website which looks like a toys selling shop? Of course not! Before moving on, if you have trouble answering the first question, I'll give you a hand and reveal a good tip: Tip: "Do your clients' characteristics have anything in common?" Try to think about this question for a moment. A large scale experiment regarding color psychology shows that men tend to like the blue color as their favorite one while green takes the second place. Women don't act the same way as men do. It's a matter of sex, location, cultural diversity, etc. You must think about what category of people you aim at, who is more likely to visit your website? In conclusion, today's homework is to think about why should someone visit your website and what defines that person. You have to know your visitors' psychology before spending any cent. |
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