There are some things you really just "can't" imagine.

If you're a man, you just "can't" imagine what it's like to be pregnant.

If you've never had to do this before, you really just "can't" imagine what it's like to put your old pet dog down to sleep for good. Trust me, it's one of the saddest things you'll ever have to do.

And if you're heterosexual, you just "can't" imagine what it's like being gay.

But one thing you can imagine, is... if you do enough leg- work, that is... you really CAN imagine what it's like to stand in your prospect's shoes.

And if you're selling something, I hope you're trying to imagine this, harder than anything else.

Because therein lies the key to your future.

That's why 40 to 50% of my time and "energy" goes towards "researching" whatever project it is I'm working on.

Another 40 to 50% is spent on the actual writing... and 10% is spent on... "whatever".

And in case you're not too good with math, this means a HUGE part of my life is spent learning.

Thank goodness I like to read and learn new things that are going on out there in the world today.

So make SURE you know every single detail about who you're selling to... and "what" you're really selling -- it's where all your money is buried.

Imagine that.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson

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