Simple as a daisy in a clear blue sky, the secrets of marketing are obvious. What you don't see, you won't readily believe. That's it. That's all there is to it. If your client can't see it, they aren't going to believe it.

The simplest language will take your further than ultra remote words that obscure the ferver of your purpose.

The K.I.S.S. principle is as focused with marketing as they are with living - the simpler the better.

So, what does your marketing ploy say about your business. Are you revealing the secrets or attempting to hide your product for later release?

A while back there was some insistence that keeping your product a secret from the consumer until their money was passing your palm was the only way to market. It depicted the consumer as a rather stupid creature aching to distribute their money for no particularly good purpose.

I personally haven't met that consumer yet. Everyone I know wants to know what they are buying, how much it's going to cost, and what it will do for them.

The real bottom line is - if you want a prosperous business, put your product out there on the front page for all to see. List the price, and tell your consumer why they should buy it. They may choose not to purchase, but at least they will be making an informed decision.

Simple as a daisy in a clear blue sky.

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com

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