Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but havent done anything about it. The problem is theyre waiting to have the talk written, finished, practiced, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done. NONSENSE!

If Id waited to have all things perfectly settled before moving forward with a talk, Id still have only 3 or 4 clients in my practice, and believe me, I wouldnt be moving forward very quickly. Instead, I believe in scrapping this traditional route and going backwards. Ask any clients of mine and theyll tell you Im notorious for getting my clients to commit to a date 4 weeks from today (yes, we actually have them pull out their calendar and select the date right then and there) and book the space, time, and title of the talk, before anything else is done.

What are my clients reactions? Yup, you guessed it YIKES! I need to get my butt in gear and get things going! Im giving a talk in 4 weeks!!!

Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis.

When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date for an event I wanted to give. Should I have it in the summer, should I wait til fall? Since nothing was happening, I pulled out my calendar, picked a date, gave my credit card number to reserve the space and then made it happen, and you can too! Theres nothing like setting a deadline and getting in gear to make it happen.

Your Client Attraction Assignment:

Your turn. Are you procrastinating putting together a seminar or big event to market your services and reach out to your prospective clients? End the questioning NOW and just pick a date. Commit and then everything will fall into place because youll HAVE to get it done. Now, thats what I call being pulled by your future. Use your coach or a buddy as an accountability benchmark, and then send them an email with the date of your newly scheduled seminar or workshop. The most accountable thing you can do though is to pay for the space ahead of time. Thatll get you moving! :)

If you like the idea of this unconventional way to market that gets you clients, youll love the Client Attraction Home Study System for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed.

2005 Fabienne Fredrickson

Fabienne Fredrickson

Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.

Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System?, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America.

Fabienne is also the celebrated author of the Client Attraction Home Study System? entitled ?How to attract ALL the clients you need? and ?The Secrets of Networkers".

Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together.

Her high-energy, cut-to-the-chase style keeps her audiences literally spellbound and taking copious notes. Fabienne?s motto about filling one?s practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who?ve never had real success in attracting clients to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time.

She is a well known and respected expert on marketing for small businesses and speaks nationally to audiences whose members are looking for more clients, in record time, every time.

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