Well, there you are at the show. You are wearing the corporate golf shirt with logo. Hopefully you have the right size so the sleeves dont droop over your elbows and the tail doesnt hit your knees. It is clean and you pressed it before you hit the show floor. You didnt dribble salad dressing, chocolate or hot dog stuff down your front. Hooray you are a neat representative for your company.

But what about the rest of you? Does it matter if your event is super casual or super professional? Probably not. Here are 7 Tips to keep you Looking Good

1. Press the pants or skirt. Make sure the complete ensemble is complete.

2. Wear comfortable shoes that are appropriate to your outfit.

3. No toe-cleavage. Sandals or flip-flops - no matter how expensive or fashionable - belong at the pool or beach, not on a show floor.

4. Casual clothes do not hide droopy shoulders, an expanded waistline or poor posture. Look at yourself in a full-length mirror and make corrections. The first is to stand up straight.

5. Clean out your pockets. Take only the minimum cards, change, identification. Otherwise you may have unsightly bulges in your nether region.

6. Personal grooming is very important. You will not have time to primp and puff on the show floor. Remember how dusty the hall is and how tired you will be by the end of the day. Before the show, get a good haircut. Manicure for both men and women yeah, guys, what are you doing all day? Shaking Hands.

7. You are on stage all the time. People will look at you front, back and all around. Be aware that your good side may not be what they are looking at.

These are simple, common sense tips to keep top-of-mind when attending a trade show.

Julia O'Connor

In one way or another, Julia has always been in sales. From the time her mortified mother found out that, as an enterprising 5-year-old, she was peddling homemade pot holders to the neighbors, to her current expertise in trade show marketing, she has been interested in results. And in order to get the results she wants, she will guide, train and teach.

Her careers range from public and professional education design, to freelance advertising-public relations, to real estate investment portfolio management.

Since 1982, Julia has been working with clients in trade show marketing. And, when she asked clients, "why are you going to that show?", she found most did not know. Time to teach.

After years of informal instruction, Trade Show Training was incorporated to provide structured training ranging from trade show basics to the ergonomics of exhibit design. She designed Camp Sho-M-Sel-M to improve sales staff performance in the trade show environment.

She holds degrees from The University of Georgia in Advertising, an MA in Mass Communications from The University of Iowa, and an Indiana University MBA in Marketing. She is a frequent speaker on marketing, networking, entrepreneurship and trade shows.

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