Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas.

I'm writing today's tip from over on the west coast of Florida, just outside of Tampa, where my family and I will soon be relocating.

And you know what?

Sometimes it's refreshing to be looking at the world from a different vantage point -- you see things differently that way.

You know what I mean?

Are you consistently looking at your business from your customers and your clients point of view?

And even more important, are you looking OUTSIDE your business for new ideas, trends, and ways to market your business?

For example, purchasing goods and services from your competitiors is one of the most basic things you can do, to get new ideas for upselling... cross-selling... and back-end products.

Investing your time and money in this incredibly easy way of "spying" on your competition, is a sure-fire way of keeping you on your toes... staying "hungry"... and making sure you aren't doing anything stupid.

The first thing I ask all my consulting clients (and my copywriting clients for that matter) is "Who's doing things in your marketplace that's really kicking butt? What is their marketing like? Who's really shaking things up?"

Look, one of my first copywriting mentors told me the easiest way to make a fortune was to find something that's working, and then just put a better spin on it using good (better) marketing.

He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy", and all of a sudden, now you've got a consistent winner.

So start looking at your business from the outside, because you really DO see things differently when you're on the outside looking in.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW!

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson

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